My Work
Olipop
Created with Rachel Wood and Carter Todd
Goal: Increase brand awareness among health-conscious millennials and Gen Z consumers while highlighting Olipop’s unique combination of nostalgic soda flavors and digestive health benefits. Inspire soda lovers to see Olipop as the best of both worlds—delicious, familiar flavor and modern wellness in a single can.
This was achieved in this campaign by bringing in a bit of humor to compare to competitors while also informing that Olipop is the best choice when wanting a soda.
AKKO
Created with Rachel Wood and Carter Todd
Goal: Drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives.
This was achieved in this campaign by showing the annoying disruptions of breaking your device, but emphasizing that it isn’t permanent.
