My Work
Olipop
Created with Rachel Wood and Carter Todd
Olipop is a modern beverage brand that basically reimagines soda as something “better for you” while still tasting nostalgic.
Goal: Increase brand awareness among health-conscious millennials and Gen Z consumers while highlighting Olipop’s unique combination of nostalgic soda flavors and digestive health benefits. Inspire soda lovers to see Olipop as the best of both worlds—delicious, familiar flavor and modern wellness in a single can.
This was achieved in this campaign by bringing in a bit of humor to compare to competitors while also informing that Olipop is the best choice when wanting a soda.
AKKO
Created with Rachel Wood and Carter Todd
Non Tradtional
Akko is a consumer electronics brand that mainly designs and sells mechanical keyboards, keycaps, switches, and other gaming accessories. But what makes it different from a typical tech brand is how it positions itself creatively.
Goal: Drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives.
This was achieved in this campaign by showing the annoying disruptions of breaking your device, but emphasizing that it isn’t permanent.
Out of home
Social media
Thermacell
Thermacell devices create a small, invisible zone of protection by releasing a scent-free repellent into the air.
Goal: Show busy parents that you have one less thing to have to think about when you use Thermacell
This was achieved in this campaign by showing you don’t have to remember bug spray
Non Tradtional
Out of home
Social media
Created with Rachel Wood and Carter Todd